Hi, I'm Vicky.
Glad you're here!

Hi, I'm Vicky.
Glad you're here!

Designer, foodie, traveler, cat companion — this is me, off screen. Find more about what I specialize in, the values that guide me, and the things I love outside of work.

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I bring together product strategy, UX, and visual design to create products that are clear, practical, and built to last.

I bring together product strategy, UX, and visual design to create products that are clear, practical, and built to last.

Product design & strategy

Creating products that balance user needs with business goals.

Product design & strategy

Creating products that balance user needs with business goals.

AI-driven discovery & iteration

Using AI to broaden exploration, prototype concepts faster and validate directions early in the process.

AI-driven discovery & iteration

Using AI to broaden exploration, prototype concepts faster and validate directions early in the process.

Web & visual design

Crafting modern, engaging websites and visuals.

Web & visual design

Crafting modern, engaging websites and visuals.

Design systems

Building consistent, scalable systems that help teams work faster.

Design systems

Building consistent, scalable systems that help teams work faster.

When I’m not designing, I’m chasing live music, climbing rocks, exploring new cities, or testing yet another viral recipe.

When I’m not designing, I’m chasing live music, climbing rocks, exploring new cities, or testing yet another viral recipe.

Some wise words I design (and live) by

I try to make things simple, but with a bit of character — it’s the details that make people notice.
I try to make things simple, but with a bit of character – it’s the details that make people notice.
I value honesty over ego. Saying “I don’t know” is part of getting it right, and if something isn’t working, we say it and fix it together.
Understanding the need is crucial — not just the user’s, but also the business’s and the team’s.
Understanding the need is crucial – not just the user’s, but also the business’s and the team’s.
The best results happen when the process feels good too. Curiosity and good energy always find their way into the work.